NHTSA Speed Campaign Tool Kit - Spanish
The Speed toolkit in Spanish has been created to provide marketing materials that you can tailor and distribute to fit the needs of your local Hispanic community, or when partnering with other states, communities and organizations across the country.
It is imperative that Spanish-dominant individuals know the personal and legal consequences of speeding when they drive because speed limits were not enforced in their native countries. The core Hispanic target for this planner is males and females, recent immigrant/newly arrived, or non-acculturated into the American mainstream. This audience speaks, reads, and writes primarily or almost always in Spanish. The best way to reach this target is through community-based organizations, health care organizations, and churches. With language as a barrier, as well as a mistrust of authority, the best way to ensure that your message is reaching them is to always connect with them where they live, work, play, and pray.
The creative and earned media pieces - found on the English toolkit on this site - have all been culturally adapted and translated into Spanish to fit your campaign needs. Please find more information about the Hispanic population in your area by visiting www.census.gov.
The resources available to you can be used in several capacities and are built on two message platforms:
Please select, tailor, and distribute the items in this toolkit in a way that best fits your local situation and objectives.
