4.7 University Educational Campaign

This countermeasure involves conducting educational campaigns targeted at new students and staff that may be unfamiliar with walking and driving in the campus environment. Potential educational messages include right-of-way rules and the importance of yielding right-of-way (pedestrians and drivers), being visible and predictable at both day and night times and during inclement weather (pedestrians and cyclists), making eye contact at conflict points (pedestrians and drivers), avoiding distractions (pedestrians and drivers), and speed control (drivers and potentially cyclists) (Zegeer, Sandt, & Scully, 2008). Partnerships may include campus public safety offices, student health and wellness programs, city/county public safety agencies, injury prevention agencies, parking and transportation services, transit agencies, and student groups.

Effectiveness Concerns: This countermeasure has not been systematically examined. There are insufficient evaluation data available to conclude that the countermeasure is effective.

Further information about the known research, potential effectiveness, costs, use, and time to implement is available in Appendix A8, Section 4.7.

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