Speeches and Presentations

Talking Points: Data Jam

Dr. Mark R. Rosekind , NHTSA Administrator

Thursday, April 7, 2016 | Washington, D.C.

Mark R. Rosekind, Ph.D.
Administrator, National Highway Traffic Safety Administration
U.S. Department of Transportation
Washington, D.C.
Thursday, April 7, 2016
As Prepared for Delivery

In 2014, more than 8 million car seats were recalled for a safety defect but most did not receive the necessary repair.

Low registrations rates have a direct and adverse impact on the completion rates for child restraint recalls.

In the past, retailers and manufacturers have had one-on-one conversations about ways to improve registration at point of sale, etc., but so far it has not gone anywhere due to privacy and technology concerns.

In 2015, Safe Kids Worldwide conducted a study to explore the causes of this recall repair gap, through a Harris Poll (562 parents) and an online bulletin board discussion (44 parents). Among the findings:

  • 42 percent said they filled out and returned the registration card for most recent car seat purchase
  • Parents most often hear about car seat recalls through the news (71 percent); and about 41 percent hear directly from manufacturer. About 19 percent said they hear about recalls from nonprofits or government agencies.
  • In the last 10 years over 14M child seats have been recalled. But only 17% were reported remedied. (2005-2014 recalls)
  • Child restraint completion rates range between 2% - 43% yearly. For the same time period, passenger vehicles rates have ranged 55% - 73% yearly. (2005-2014 recalls)
    • The above range (for child restraints) is so large because there are only a handful of those recalls each year. There are big year-to-year swings in child restraint completion data.