Click It or Ticket 

America's Seat Belt Campaign

Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create the highest national seat belt usage rate of 84 percent. Coast to coast, day or night, the message is simple - Click It or Ticket.

CIOT National Mobilization - The cornerstone of NHTSA's seat belt communications program is the national Click It or Ticket May Mobilization. The primary audience continues to be men ages 18 to 34, which research shows are less likely to wear seat belts.

Day and Night, Cops are Cracking Down

Every year during this holiday period, law enforcement agencies join forces day and night, from coast-to-coast, for an enforcement blitz that delivers on our message Click It or Ticket. The mobilization is supported by national and local paid advertising and earned media campaigns aimed at raising awareness before the blitz that ... Day or Night - Click It or Ticket.

National Communications Strategy

For more information about the CIOT Campaign and national occupant protection communications plan, please see below:

• 2010-2011 CIOT Mobilization and Crackdown Dates
  

Evaluation Reports

• Evaluation of the May 2007 Click It or Ticket Mobilization
• Evaluation of the May 2006 Click It or Ticket Mobilization
• Analyzing the First Years of the Click It or Ticket Mobilizations
• Evaluation of the "Buckle Up in Your Truck" Programs