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Click It or Ticket

America's Seat Belt Campaign

Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create the highest national seat belt usage rate of 85 percent. Coast to coast, day or night, the message is simple - Click It or Ticket.

2011 CIOT National Mobilization - The cornerstone of NHTSA's seat belt communications program is the national Click It or Ticket May Mobilization. The primary audience continues to be men ages 18 to 34, which research shows are less likely to wear seat belts.

Available Campaign Materials

For Safety Partners
and Advocates:
2011 Campaign planner
2011 Campaign Planner
For Law Enforcement Partners
and Agencies:
Products for Enforcement Action Kit (PEAK)
Enforcement Action Kit (PEAK)

Day and Night, Cops are Cracking Down

Every year during this holiday period, law enforcement agencies join forces day and night, from coast-to-coast, for an enforcement blitz that delivers on our message Click It or Ticket. The mobilization is supported by national and local paid advertising and earned media campaigns aimed at raising awareness before the blitz that ... Day or Night - Click It or Ticket.

campaign information
 2011 Campaign Planner
 Enforcement Action Kit
 Crime Crash Clock
 Regional Liaisons (LEL)
 Nighttime Strategies
 Nighttime Zone Procedures
 
tools
 Campaign History
 Fact Sheet
 2011 Mobilization Timeline
 2012-2014 Timelines
 Future Mobilization Dates
 Communications Calendar
 
reports
 Seat Belt Use in 2010
 Seat Belt Use in 2009
 
 2007 Mobilization
 2006 Mobilization
 First Years