National Seat Belt Enforcement Mobilization
May 19 through June 1, 2014
America's Seat Belt Campaign
Available Campaign Materials
Day and Night, Cops are Cracking Down
Every year during the annual Memorial Day Weekend holiday period, law enforcement agencies join forces day and night, from coast-to-coast, for an enforcement blitz that delivers on our message Click It or Ticket. The mobilization is supported by national and local paid advertising and earned media campaigns aimed at raising awareness before the blitz.