Interpretation ID: nht89-3.19

TYPE: INTERPRETATION-NHTSA

DATE: 10/17/89

FROM: DOUGLAS MAYES -- CREATIVE PRODUCTS

TO: NHTSA

TITLE: BRAKING DISTANCE TEST & LABORATORIES USED BY D.O.T.

ATTACHMT: ATTACHED TO LETTER DATED 06/18/90 FROM PAUL JACKSON RICE -- NHTSA TO DOUGLAS MAYES -- CREATIVE PRODUCTS; A35; STANDARD 105

TEXT: We have been in contact with Dr. Carl Clark, Inventor Contact Code NRD-12 and George Parker, Compliance Testing, regarding our product i.e. Gyroscopic Wheel Cover and in doing so, Dr. Carl Clark suggested we request a letter from your department specific ally outlining the requirements of the braking test used and a list of the various testing facilities used by the D.O.T., when testing a product for this purpose.

In lieu of the D.O.T. actually testing our product, we are requesting a letter from your office stating the FMVSS (571.105) Stopping Distance Test guidelines and a list of laboratories acceptable by the D.O.T., that could be used to test our product.

Is this a Proper Example? - SAE J299 Stopping Distance Test

Our intention is to use these testing standards and one of the acceptable laboratories so as to properly document our product's tests results in compliance with the D.O.T. testing standards.

Please return a copy of the specific guidelines used for this kind of test and a list of the acceptable laboratories as soon as possible.

Thank you so much for your assistance.

Sincerely,

Douglas Mayes, President CREATIVE PRODUCTS, INC.

Encl: Brochure, introduction, VHS

CREATIVE PRODUCTS, INC.

"THE GYROSCOPIC WHEEL COVERS"

Introduction

This unique product was invented by Mr. Kim Rush, of Anaheim, California. An extensive amount of research has been completed with various governmental and independent testing laboratories in order to substantiate several claims as to the positive effect s this product has on several performances of a vehicle. There are locking devices attached to keep the product from coming off or being stolen off the vehicle. There are several different designs or looks that can be manufactured into the facial appear ances of the wheel cover.

There has been extensive market studies completed on the number of new automobiles being manufactured, estimates on the number of vehicles already in service and operating in the U.S. and foreign countries, as well as some future market projections. Thi s number includes vehicles in fleet service, municipalities, cab companies, etc. In addition, a study or overview of competitive products marketed as a "gas saving device", and "devices that improve automobile highway safety", has been made.

Market Viability

It is important to note that any sales figures would just educated projections only and the potential results of any extensive marketing program is dependent upon a variety of external factors, such as:

* Consumer perceptions of the product

* Retail price

* The distribution structure

* Advertising strategies

* Competition

* Ability of the product to perform as promised

This kind of quality product by providing the safety features and handling enhancements that it does, should be important to everyone, including the government. As an added bonus, this product gives the consumer an actual investment payback on his or he r purchase within a very reasonable period of time in gas savings, extended tire wear, longer shocks and brake life and most importantly the safety benefits to family members and passengers when this unique product is installed on the family and/or busin ess car.

There are huge economic benefits to large fleet owners as well. When this product is used by a whole population of people, this product could have a substantial effect on helping us get through a gasoline shortage.

Product Description & Function

The Gyroscopic Wheel Cover model #1 is very similar in appearance to the conventional fancy spoke wheel covers currently being offered on a variety of expensive new domestic and imported automobiles in the after market. There are 13", 14" and 15" config urations and this unique product is designed to fit almost 95% of all wheels manufactured today. The steel spokes model is made from heavy 12 gauge metal and the spokes are cushion mounted at a 6 degree pitch. As the wheel rotates to a speed of 10-15 m iles per hour, the centrifugal force causes the spokes to flex in and expand, forming a disc.

The magnitude of the rotational force creates a gyroscopic effect which increases wheel stability, creates some 80 foot pounds of inertia or downward pressure at the kiss point of each tire, maximizing road contact, giving better transaction in rain and snow and greater road stability at all times.

The wheel cover can be manufactured in a variety of various type configurations and levels of ornamentation. A specific public demand for design and style can easily be met.

Situational Analysis

The U.S. consumer is at present time able to purchase gasoline at a reasonable price, but will this condition stay that way. Not according to some reports. The public is looking for more ways to save money and conserve energy. Starting in 1980, as you know, the U.S. Department of Transportation issued standards for Corporate Average Fuel Economy (CAFE) for U.S. automobile manufacturers, setting a minimum average fuel economy requirement based upon the manufacturer's total vehicle production. The aver age standard for 1990 is 26 mpg for car manufacturers. The net result forces the auto makers into building smaller cars, smaller engines in the efforts to develop fuel saving methods and whether we like it or not, exposing the buying public to some new dangers, by having less automobile or metal between you and all the other driving public. The next change is plastic engines.

European markets

The foreign car market is an exciting opportunity, especially when gasoline is priced around $ 2.30 per gallon in Europe, and when these users can add 16-20% annually to their fuel economy, that can amount to a lot of dollar savings, as well as energy sa vings. This product could be our part of the overall effort to conserve their energy resources.

Added Safety when using Product.

This product can improve your chances against having an accident in your car while these wheel covers are on your automobile. These wheel covers provide for quicker stops, better handling, less swaying in turns, better stability, lessens greatly the cha nce of hydroplaning in water and snow. We are presently in the process of contacting the insurance industry to try and obtain a auto insurance premium reduction when these wheel covers have been installed. Creative Products expects additional tests wil l have to be performed by the Insurance Institute for Highway Safety to substantiate our claims and be able to offer a possible discount. Braking tests prove that this product reduces the stopping distance for automobiles by as much as 10% or more at 55 mph. A set of wheel covers in providing better traction, better stopping and handling capabilities will give the consumer more control, thus less wrecks in all kinds of weather.

Market Opportunities

There are almost two hundred million automobiles in the U.S., or over 40% of the world's totals. Owners with new and used automobiles that need this product and would desire a set of these wheel covers for their car. The U.S. market alone for this prod uct today may exceed $ 10,000,000,000.00, the European market may be just as good with a higher percentage of users. Fleet owners, new car manufacturers would be very interested in this product for their cars, vans and trucks.

Product Costs and Savings At todays' prices, a set of nice wheel covers may cost $ 350.00 or more and they obviously do nothing more for your car than looks. Certainly nothing for saving gas, tire wear or safety. This product will be offered for sale to distributors around the world and the retail price will probably be in the range of $ 350-$ 400 for a set of four. Sizes come in 13", 14", or 15", this price range would not be out of line with the standard priced wheel covers for the more expensive automobiles.

The actual money saved by a consumer when using this product for instances could be if presently they are using; (1) 110 U.S. gallons/mo., (2) getting 18 mpg of gas on the average, (3) the price of gas is at $ 1.20 cost per gallon, (4) when driving 24,00 0 miles of annually, using this product will provide the owner with an annual savings of $ 200.00 or 16% of his total gas bill. Saving this amount of money annually is very attractive to the average consumer and when taking into the consideration the ad ditional benefit of an extended tire life, the consumer gets all of his or her money back in the first year.

CONCLUSION

Creative Products believes this wheel cover will provide several new safety advantages to anyone buying this product. You have to drive your car with a set of these wheel covers on to believe the difference it makes. With this product installed on any car, you will experience a whole new dimension of safety driving in all kinds of adverse weather.

gyroscopic wheel covers[trademark]

energy efficient . . . money saver . . . greater road safety

increase mileage

increase tire life

increase brake life

increase traction in snow

filmed tests indicate vehicle braking reduced by fifteen feet at 55 m.p.h