Interpretation ID: nht87-1.2

TYPE: INTERPRETATION-NHTSA

DATE: 01/01/87 EST

FROM: PETER MCINTOSH -- PRESIDENT. STARDOR INTERNATIONAL PRIVATE LTD

TO: TAYLOR VINSON -- NHTSA

TITLE: REAR ENDER STOP LAMP

ATTACHMT: ATTACHED TO LETTER DATED 09/29/87 FROM ERIKA Z. JONES -- NHTSA TO PETER MCINTOSH, REDBOOK A31, STANDARD 108; LETTER DATED 02/24/87 (EST) FROM ERIKA Z. JONES TO HAL MCNAMARA

TEXT: Dear Mr Vinson,

Mr Kumbar of the A.A.M.V.A. suggested I write to you & inform you of our wishes to obtain approval for the marketing of our Rear Ender brake light.

This product was introduced into Australia in 1986 with great success and is now used by many corporations, government bodies & sporting groups to promote their product and incorporate a great safety device into their vehicles. With the statistics fr om the U.S.A. illustrating the reduction in rear end accidents by over 50% with the installation of a mid mounted brake light, acceptance of this concept was incredible with our promotional factor assisting to promote their use.

Due to the acceptance and the interest shown we decided to try and export the product to the U.S.A. where the market is so much larger and where so many millions of cars still lack this safety system. On showing the product to a number of interested parties in the U.S.A. it is evident that this concept should receive much the same acceptance. Apart from the promotional angle main selling feature to most end users is the big advantages offered in safety.

Our aim is mainly to introduce them to corporations for use in their own vehicles, used car sales for their stock and sporting groups for fund raising (support their team with endorsement on lights). Eventually we hope to introduce them onto the reta il market. With all new cars being factory fitted we do not see a market in this area, with the exception of 2wd vehicles and vans.

The size of the lens is 10" x 2 1/2" offers excellent visibility and the most important feature of the lens is the fact that the message dissapears when the brake light is illuminated, thus not interfering with the initial design characteristic requir ement of the light. This factor has gained acceptance by the police departments in Australia and has encouraged a number of insurance companies to offer bonuses to their clients utilizing the mid mounted lights, e.g. no loss of no claim in the event of a rear end collision.

The light has also been used by police and county vehicles to promote community messages such as "BUCKLE UP!", "SAY NOT TO DRUGS!" etc.

Please find enclosed a copy of our brochure and I trust this information will be of assistance to you in evaluating our product. Should you require any further information please do not hesitate to call me on (305) 3616908.