U.S. Department of Transportation Launches $3 Million Public Safety Campaign to Prevent Child Heatstroke Deaths in Hot Cars
Holds Heatstroke Safety Forum With Safety AdvocatesJuly 1, 2020
June 26, 2018 | Washington, DC
Washington, D.C. – Today, the U.S. Department of Transportation’s National Highway Traffic Safety Administration issued a safety warning to remind everyone of the dangers of leaving an unattended child in a vehicle. Outside of crashes, heatstroke is the number one vehicle-related killer of children in the United States.
On average, one child dies from heatstroke in a vehicle nearly every 10 days in the United States. Since 1998, there have been 760 pediatric vehicular heatstroke deaths – including 18 already this year.
"In almost no time temperatures inside a vehicle can reach deadly levels, which creates a dangerous situation for children who are in a car unsupervised,” said Deputy Administrator Heidi King. “Parents and caregivers are the first line of defense for preventing these tragedies—but everyone in the community has a role to play.”
As part of its current “Where’s Baby? Look Before You Lock” safety campaign, NHTSA has released new radio and digital ads to educate the public and promote mindfulness. The ads will run through August 19.
To help promote social awareness and amplify the conversation about this safety issue, the agency will host a Tweet-up on National Heatstroke Awareness Day, July 31. Every 30 minutes, starting at 7 a.m. ET, the agency will use the hashtags #heatstrokekills and #checkforbaby on all of its social media posts.
While NHTSA encourages innovative solutions to help prevent injuries and fatalities, the agency believes that eliminating these deaths requires education, vigilance, and personal responsibility.
To help prevent these tragic events the agency offers the following safety tips:
For Parents and Caregivers:
If you are a bystander and see a child in a hot vehicle:
You can help spread our safety message to prevent Child Heatstroke by downloading our safety materials.
And for additional child safety information please visit www.nhtsa.gov/road-safety/child-safety.
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