Behaviors and Attitudes


NHTSA studies behaviors and attitudes in highway safety, focusing on drivers, passengers, pedestrians, and motorcyclists. We identify and measure behaviors involved in crashes or associated with injuries, and develop and refine countermeasures to deter unsafe behaviors and promote safe alternatives.

NHTSA’s recently published reports are listed chronologically below. To the right are additional resources including Behavioral Research Notes and Traffic Techs. The most recent Behavioral Research Note is dated October 2017. The most recent Traffic Tech is dated September 2017.


83 Results
High-Visibility Enforcement on Driver Compliance With Pedestrian Right-of-Way Laws

Gainesville, Florida increases pedestrian safety by implementing year-long program. This study developed and evaluated strategies to increase driver yielding to pedestrians on a citywide basis using high-visibility pedestrian right-of-way enforcement. The Gainesville Police Department took the lead for the city and became a full partner in project development and research.

Identifying Countermeasure Strategies to Increase Safety of Older Pedestrians

The objective of this project was to identify appropriate countermeasures that will reduce older pedestrians' exposure to injuries and fatal crashes. This involved exploring countermeasures within the area of transportation as well as in other fields such as public health and education with the intention of identifying strategies that can be implemented to increase older pedestrian safety.

Click It or Ticket Evaluation, 2008-2009

Statewide usage rates increased in 33 States (District of Columbia and Puerto Rico included) in 2008 and increased in 29 in 2009. The number of States increasing statewide belt use has decreased over time and the amount of annual increase was less than 1 percentage point for three of the last four years. It seems likely that more needs to be done to keep or extend gains made in seat belt awareness and belt use.

For Access to older content please go to our archived Research page.