4.2 Share the Road Awareness Programs

The purpose of Share the Road programs is to increase drivers’ awareness of bicyclists’ rights and the need for mutual respect of bicyclists on the roadway. Campaign education efforts are intended to improve the safety of all road users, including bicyclists and to enhance the understanding and compliance with relevant traffic laws.

Effectiveness Concerns: This countermeasure has been examined in a small number of research studies. Despite some positive findings, the balance of evidence regarding countermeasure effectiveness remains inconclusive.

Further information about the known research, potential effectiveness, costs, use, and time to implement is available in Appendix A9, Section 4.2.

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