1.2 Motorcycle Helmet Use Promotion Programs

A few States with or without universal motorcycle helmet-use laws promote helmet use through communications and outreach campaigns. NHTSA has developed helmet use promotion brochures, flyers, and PSAs suitable for television and radio that are available online. NCHRP (2008) describes elements that should be included in a campaign should one be undertaken. The WHO has developed a manual for decision-makers and safety practitioners to use when developing programs to improve motorcycle helmet use (see Chapter 3 in WHO, 2006).

Effectiveness Concerns: There appear to be no formal evaluations of the effect of helmet use promotion programs in States without universal helmet laws (NCHRP, 2008).

Further information about the known research, potential effectiveness, costs, use, and time to implement is available in Appendix A5, Section 1.2.